Digital video has been booming.

U.S. advertisers poured $62 billion into online video in 2024* while creators uploaded 23.5 billion clips to social feeds*.

Yet over 90% of Creators didn’t get paid a $ for their millions of monthly views,

while publishers still don’t provide enough high quality video advertising opportunities across the web.

Why’s this happening?

Two problems, one fracture line

• Publishers: In-stream inventory is gold, but producing video is slow, pricey, and risky*. Publishers bread & butter advertising opportunity, out-stream, keep losing value*, and some premium newsrooms now miss out on $100,000’s a year in high-yield ads.

• Creators: Shooting content is second nature; earning from it isn’t. Platform thresholds rise faster than follower counts, leaving 96 % of creators under average US salaries*.

blankspace is bridging the gap.

What exactly is blankspace?

If you have 30 seconds in a lift & know something about adtech it’s;

a mid-article 320x480 lightweight video player running contextually relevant, brand compatible Creator content from our vetted library of thousands of Creator videos, enabling a publisher to monetise their articles using in-stream advertising.

If you have a fear of lifts & your worst nightmare has happened…

the lift is stuck & the engineer has been called in to rescue you, then it’s;

an ad unit that sits in the middle of a publishers article.

When a user arrives on site, our video player ‘reads’ the article & determines which video from our library of Creators is best suited for the article.

It takes into account the contents of the article, the sentiment of the author, and the brand (or publisher) it’s been written by.

Every video we deliver onto a publishers page is matched to make sure the content adds to the users experience, but also the Creator will resonate with the publishers audience.

We then run advertising in a similar way to YouTube.

The crazy thing is that this is all done in real time.

Why we believe in our journey

Because we need to move on from shit out-stream ad units.

Or really awful video content that’s been made specifically for advertising.

The race for high quality video inventory has heated up!

Netflix are now in the game.

Prime are running CPMs closer to YouTube*.

The IAB* granted Google’s wish & pushed more buyers to YouTube click-to-play content.

But there a still billions of users consuming content every day on trusted publisher brands, and every advertiser deserves to be able to reach that audience in a high quality & impactful way.

blankspace gives them that opportunity.

Who are we helping win the way

For Creators

1. You earn passively from the content you’ve already created.

2. Forget the algorithms & what awful video you might appear next to in a general feed, you actually are seen by an audience aligned to you & your content.

3. You keep creative freedom - shoot vertical, horizontal, voiceover, vlog; we just match it.

For Publishers

1. Through a single tag, you gain a library of trusted high-quality contextual videos.

2. You can start competing in the billion dollar video ecosystem & take back budgets from YouTube.

3. You step into 2025 & stop bleeding readers - relevant video bumps time-on-page and kills bounce rates*.

   
   

Our first 100 days

Over three months, a closed group of Creators and Publishers helped us battle-test:

• Bringing our average player weight on page to ~70kb.

• Average video load time to less than 1 second.

• Average video contextualisation score of 87%.

Open Beta: we want more feedback

We’re calling it “open beta” because feedback fuels us, but the rails are production-ready.

If you’re reading this thinking your video strategy needs a bit of spice added to it, give us a call.

Publishers can request access and go live with one line of js.

Creators can sign-up on our website & start earning the same day.

If you’re not quite ready to pull the trigger, but looking for a bit of entertainment, then come follow the journey.

Everyone loves to follow a journey,

be it the haters hoping for you to crash & burn or the romantics praying for that happen ending.

Whichever one you are, come follow along.

We’re going to be sharing the highs & lows.

👉 LinkedIn: https://www.linkedin.com/company/blankspace-technology-limited

👉 TikTok: https://www.tiktok.com/@this_is_blankspace

👉 Substack: https://alexandertltaylor.substack.com/

Look forward to seeing what the next 100 days delivers us.

Sources:

**https://www.iab.com/wp-content/uploads/2024/04/IAB_Video_Ad_Spend_Study_Part_1_April_2024.pdf*

**https://www.charleagency.com/articles/tiktok-statistics/*

**https://creatortrends.kajabi.com/?utm_source=chatgpt.com*

**https://firework.com/blog/cost-video-production*

**https://databeat.io/blog/us-programmatic-trends-dec-2024/*

**https://www.emarketer.com/content/digital-video-forecast-trends-q4-2024*

**https://www.bizcommunity.com/Article/196/15/243948.html?utm_source=chatgpt.com*

**https://thebreezycompany.co/article/video-storytelling-website-engagement-stats/*