Stop gifting your best videos to the algorithm

Publishers collectively spent $3.8 Billion on bespoke TikTok, Reels, and Shorts last year*. Guess how much of that revenue landed back on their own sites? Almost zero.

Every time you paste a YouTube embed, you send a user - and the ad dollars - straight back to Mountain View*.

Today we’re fixing that with blankspace social+

A plug & play js tag that pulls social videos you already post, matches them to the perfect article, and then programmatically monetises your video content.

Why “just embed” leaves money on the table

• 45 % platform tax:* YouTube keeps almost half of every pre-roll impression. (add source)

• Manual process: Each embed is manually added to each page, not automatically contextually matched.

• No first-party data loop: The viewer engagement happens off-site, so you can’t retarget or personalise. Lost future revenue opportunities.

social+ folds those clips back into the article where they belong, with contextual accuracy and enables in-stream monetisation.

How social+ works under the hood

1. Sync feeds - Supply blankspace with your platform & channel names you’d like to include in social+

2. Tag integration - Single JS tag added via GAM or Hard Coded on site.

3. Auto-tag - Our engine transcribes, classifies and sentiment-scores every clip.

4. Match on page-load - When an article renders, the same NLP Pass (MostRel™ ) we use for creator videos chooses the best in-house clip - or swaps in a vetted creator video if nothing’s on-topic.

5. Monetise - In-stream or rewarded pre-roll using your GAM / Pre-bid setup via our ad server.

6. Loop insights - We send viewing & engagement stats back into your analytics stack for smarter long term monetisation strategies.

Total tag weight is LIGHT at 72 kB - with a load overhead of <50 ms. Zero custom code beyond copy/paste.

What social+ unlocks

Control.

social+ has been specifically designed to give revenue control back to you - the publisher - with no lift from your side.

Our contextual matching technology seamlessly matches videos so evergreen gems on your social accounts can work harder without editorial having to manually add each video per page.

And the best part is you own all the data off the back of it.

Quick Q&A

1. Do I need to re-upload assets? No. We ingest directly from the public or unlisted URLs you already use.

2. What if I don’t have enough video content? There are two options here: A) We can specifically partner with trusted creators you’ve worked within the past - think journalists, videographers, photographers, Creators, etc… B) You can tap into blankspace’s library of thousands of approved Creator videos that are not only contextually matched to your articles, but are checked for brand compatibility between your brand & the Creators.

3. What about brand-safety? Clips run through the same MostRel™ and SafeMatch filters creators pass. You control the final approval list of what should be used across your site & what shouldn’t.

4. What demand is used to monetise the player? All of your own demand, be that via Prebid, Amazon TAM or GAM, we can integrate it all. We’ve prioritised a publishers demand first. If you want use to supplement demand we can use our marketplace to do that too.

Launch your real in-stream strategy today

We’re rolling social+ into open beta this week to allow publishers to turn every social clip you’ve already paid for into a brand-safe, high-yielding ad slot.

Book a walkthrough by emailing parnterships@blankspace.so, or commenting “social+” below.

Follow the journey

If you’re interested in learning more about blankspace, and the journey Harry & I have taken over the last couple of months, follow us on LinkedIn, Substack & TikTok.

Subscribe is you want some ammo for your next “Why are we losing revenue to YouTube?” meeting,

or want to follow two idiots trying to make the most of the changing adtech space.

See you in the blank space where social meets revenue 🚀

Sources:

**https://www.advanced-television.com/2025/01/21/data-brands-spend-4-8bn-on-tiktok-ads-in-2024/*

**https://www.thinkific.com/blog/youtube-money-per-view/?utm_source=chatgpt.com*

**https://www.theverge.com/2024/12/12/24318124/youtube-player-cant-click-title-sigh*