Last updated: April 2026
These Terms of Service (the "Terms") govern your access to and use of the blankspace analytics platform and all related services. They form a legally binding contract between you and Blankspace Technology Limited, a company incorporated in England and Wales (Company No. 16174966) ("blankspace", "we", "us", "our").
If you are accepting these Terms on behalf of a business or other legal entity, you represent that you are authorised to bind that entity, and all references to "you" and "your" refer to that entity.
By creating an account and ticking the acceptance checkbox at signup, you confirm that you have read, understood, and agree to be bound by these Terms.
These Terms cover the analytics platform only. They do not include access to the blankspace Marketplace or any third-party data integration features. Those services are governed by separate addenda issued at the time of activation.
"Analytics Data" means Publisher Analytics Data and Page Intelligence Data collectively.
"Approved Bot List" means the list of bots maintained by blankspace and published at https://docs.blankspace.so/publishers/ai-analytics, which specifies the bot user agents that publishers are required to permit through their bot-blocking infrastructure in order for the Platform to function correctly.
"Authorised Users" means your employees and contractors who you permit to access the Platform on your behalf.
"Bot Traffic" means any non-human automated request made to your domain, including but not limited to: AI Live Search Agents, AI training crawlers, search engine crawlers, SEO crawlers, and scraper bots.
"Confidential Information" means any non-public information disclosed by one party to the other that is designated as confidential or that reasonably should be understood to be confidential. It does not include information that is publicly available through no fault of the receiving party, was already known to the receiving party, is independently developed without use of the disclosing party's information, or is received from a third party without restriction.
"Derived Data" means aggregated and anonymised data generated by blankspace through the operation of the Platform that does not identify you or any natural person.
"Documentation" means technical documentation, integration guides, and user guides made available by blankspace.
"Intellectual Property Rights" means all patents, copyright, trade marks, database rights, rights in Confidential Information, and any other intellectual property rights, whether registered or unregistered.
"Live Search Agent" means an automated bot dispatched by a large language model system in real time to retrieve information in response to a user query, as distinguished from bots used for training or indexing purposes.
"Page Intelligence Data" means structured data extracted by blankspace through indexing a sample of your publicly accessible article pages, including brand entity names, mention counts, and sentiment classifications.
"Platform" means the blankspace publisher analytics platform, including the Dashboard and any APIs or connectors made available in connection with the analytics service.
"Publisher Analytics Data" means structured event-level data collected by blankspace at the CDN layer in respect of Bot Traffic requests to your domain, as further described in clause 5.
3.1 Grant. Subject to these Terms, blankspace grants you a limited, non-exclusive, non-transferable right to access and use the Platform for your internal business purposes during the term of your subscription.
3.2 Authorised Users. You may permit Authorised Users to access the Platform on your behalf. You remain responsible for their compliance with these Terms and liable for their acts and omissions.
3.3 Credentials. You are responsible for maintaining the confidentiality of your account credentials. Notify blankspace immediately of any actual or suspected unauthorised access.
3.4 Suspension. blankspace may suspend your access without notice if it reasonably believes you have materially breached these Terms, your use poses a security risk, or you have engaged in fraudulent or unlawful activity. Where practicable, blankspace will notify you of the reason for suspension.
You agree not to, and not to permit any third party to:
(a) use the Platform other than as expressly permitted by these Terms;
(b) reverse engineer, decompile, or otherwise attempt to derive the source code or algorithms of the Platform;
(c) modify, adapt, or create derivative works based on the Platform;
(d) licence, sell, resell, rent, assign, or otherwise make the Platform available to any third party;
(e) use the Platform to develop or improve a competing product or service;
(f) remove any proprietary notices from the Platform;
(g) use the Platform to transmit unlawful, harmful, defamatory, or infringing content; or
(h) use the Platform in violation of any applicable law or regulation.
5.1 Integration. To use the Platform, you will integrate blankspace's technology with your content delivery network ("CDN") using the integration materials provided by blankspace. By completing this integration, you authorise blankspace to carry out the data collection activities described in this clause.
5.2 Bot Allowlisting. If you operate bot-blocking, rate-limiting, or firewall infrastructure on your domain, you must configure that infrastructure to permit the bots specified in the Approved Bot List. The Approved Bot List is maintained by blankspace and published at https://docs.blankspace.so/publishers/ai-analytics. Failure to allowlist the bots on the Approved Bot List will result in those bots being blocked before blankspace can observe their requests, which will cause incomplete or inaccurate Analytics Data. blankspace is not liable for any gaps in Analytics Data or Platform performance resulting from your failure to implement the required allowlist configuration.
5.3 Publisher Analytics Data. Upon integration, blankspace will collect the following structured data in respect of Bot Traffic requests to your domain:
5.4 Page Intelligence Data. blankspace will periodically index a sample of your publicly accessible article pages to extract brand entity data, including brand names, mention counts, and sentiment signals.
5.5 No Human Data. Data collection operates exclusively at the CDN layer and is subject to a validated allowlist architecture. Data is only collected where the requesting user agent is confirmed as a known bot prior to collection. No IP addresses, cookies, session identifiers, or personal data relating to human visitors are captured at any layer.
5.6 Human Experience. The integration does not affect the experience of human visitors to your site in any way.
6.1 Analytics Services. blankspace uses Analytics Data to provide you with the Dashboard, including:
6.2 Platform Improvement. blankspace may use Analytics Data to maintain, develop, and improve the Platform.
6.3 Derived Data. blankspace may create Derived Data from Analytics Data and use it to develop market benchmarks and for other legitimate internal business purposes. blankspace retains all rights in Derived Data. Derived Data may be shared with third parties only in fully anonymised and aggregated form that cannot be used to identify you or your domain.
6.4 No Third-Party Data Sharing. Under these Terms, blankspace will not share Analytics Data identifying your domain with any named third party, will not use Analytics Data to serve advertising on your site, and will not sell your Analytics Data to any third party. These activities are only possible under separate addenda as described in clause 13.
All pages on your domain are set to "Observe" mode by default. In Observe mode, Analytics Data is collected and made available to you via the Dashboard. No advertising, brand injection, or monetisation of any kind occurs. Observe mode is the only mode available under these Terms.
8.1 Your Content. You retain all right, title, and interest in and to your domain and content. Nothing in these Terms transfers any ownership of your content to blankspace.
8.2 Platform. blankspace retains all right, title, and interest in and to the Platform, the technology underlying it, all Derived Data, and all Intellectual Property Rights therein.
8.3 Content Licence. You grant blankspace a limited, non-exclusive, royalty-free, worldwide licence to access and process your publicly available content solely to the extent necessary to provide the Services. This licence terminates upon expiry or termination of these Terms.
8.4 Feedback. If you provide blankspace with feedback or suggestions relating to the Platform, you grant blankspace a non-exclusive, perpetual, irrevocable, royalty-free licence to use that feedback to develop and improve the Platform.
You grant blankspace a limited, non-exclusive, royalty-free licence to use your name and domain for the purpose of identifying you as a publisher partner and operating the integration. blankspace will comply with any reasonable brand guidelines provided in advance. You may withdraw this licence at any time by notifying blankspace in writing.
10.1 Each party will hold the other's Confidential Information in strict confidence and not disclose it to any third party without prior written consent, except to employees or advisers bound by equivalent confidentiality obligations who need to know it for the purposes of these Terms.
10.2 Each party will use the other's Confidential Information solely for the purposes of performing its obligations or exercising its rights under these Terms.
10.3 A party may disclose Confidential Information where required by law or a court of competent jurisdiction, provided it gives the disclosing party as much advance notice as reasonably practicable.
10.4 Confidentiality obligations survive termination of these Terms for three (3) years.
11.1 Each party shall comply with applicable data protection law, including the UK GDPR and the Data Protection Act 2018.
11.2 As described in clause 5.5, the Platform does not collect personal data relating to human visitors. To the extent blankspace processes personal data in connection with your account registration, such processing is governed by blankspace's Privacy Policy, incorporated by reference.
11.3 Where blankspace processes personal data on your behalf in the course of providing the Services, the parties will enter into a Data Processing Addendum on terms to be agreed.
11.4 Security. blankspace will implement and maintain appropriate technical and organisational measures to protect Analytics Data. blankspace will notify you without undue delay upon becoming aware of any security incident affecting your Analytics Data.
12.1 Mutual. Each party warrants that: (a) it has authority to enter into these Terms; (b) these Terms constitute a valid and binding obligation; and (c) entering into these Terms does not breach any other agreement or applicable law.
12.2 Publisher. You additionally warrant that: (a) you have all necessary rights to permit blankspace to access your domain and publicly available content; (b) your use of the Platform does not infringe any third party's rights; and (c) you will comply with all applicable laws in connection with your use of the Platform.
12.3 blankspace. blankspace warrants that it will provide the Services with reasonable skill and care. Except as expressly stated, the Platform is provided "as is" and blankspace makes no further warranties, express or implied.
The following services are not included under these Terms and are subject to separate addenda:
Activating either service constitutes acceptance of the applicable addendum, which shall be read together with these Terms.
14.1 Nothing in these Terms excludes either party's liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by law.
14.2 Subject to clause 14.1, blankspace's total aggregate liability under these Terms, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the greater of: (a) £100; or (b) the total fees paid by you to blankspace in the twelve (12) months preceding the event giving rise to the claim.
14.3 Neither party shall be liable for any indirect, incidental, special, or consequential loss, including loss of revenue, profit, data, or goodwill, whether or not such losses were foreseeable.
15.1 These Terms commence on the date you accept them and continue until terminated.
15.2 Either party may terminate on thirty (30) days' written notice.
15.3 blankspace may terminate immediately if you materially breach these Terms and (where capable of remedy) fail to remedy the breach within fourteen (14) days of written notice.
15.4 Upon termination, your Platform access ceases, blankspace ceases collecting Analytics Data from your domain, and each party will return or destroy the other's Confidential Information on request.
15.5 Clauses 8, 10, 11, 14, 15.4, and 17 survive termination.
blankspace may update these Terms on thirty (30) days' written notice. Continued use of the Platform after the effective date constitutes acceptance. If you do not accept updated Terms, you may terminate before the effective date.
17.1 Governing Law. These Terms are governed by the laws of England and Wales. Disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
17.2 Entire Agreement. These Terms constitute the entire agreement between the parties on their subject matter and supersede all prior agreements.
17.3 Severability. If any provision is found invalid or unenforceable, it shall be modified to the minimum extent necessary, and the remaining provisions shall continue in effect.
17.4 Waiver. No failure to exercise any right shall constitute a waiver of that right.
17.5 Assignment. You may not assign these Terms without blankspace's prior written consent. blankspace may assign to an Affiliate or successor on written notice.
17.6 Force Majeure. Neither party shall be liable for delays or failures caused by circumstances beyond its reasonable control.
17.7 Notices. Notices shall be in writing and delivered by email. Notices to blankspace: support@blankspace.so.
17.8 No Partnership. Nothing in these Terms creates a partnership, joint venture, or employment relationship.
17.9 Third Party Rights. No third party has rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms.
Contact: support@blankspace.so